The @caronytra & @sebbayer project #day1 - let the battle begin: bring on your competition ideas!

As mentioned yesterday in my analysis (http://j.mp/QfheYa) the strongest possible tactics for the #1000follower would be the Gamification or the Campaign-Approach.

As anticipated Caro liked most the battle-approach with Sebastian which also underlines the sportive competition attributes with which two athletes are marked with anyways :)

The first competition will be to collect the street-letters of Mannheim's (home town) quadrate as photos to build the word "L-O-N-D-O-N" .... while the twitter-crowd is now waiting for the pictures to arrive by Caro & Sebastian we need to consider 2 more steps to frame the project:

1. Crowd-Sourced competitions: we need you to collect ideas and creative ways to let Caro & Sebastian compete. Please bear in mind that they have only little time beside their training, so the restriction is that it is needs to be feasible for them :)
2. Battle-Target: What are they battling for and when is the end achieved? I would say the end is naturally when they arrived in London, but I am open to suggestions :)

Ok - let's bring this to the next level!! :-P

Help needed!! The @CaroNytra Project - get 1000 follower before #London2012

It is time again for some social media experiment and how timely relevant occasions can push the reach of one person (or brand). Some days ago I read this tweed of Carolin Nytra (http://twitter.com/caronytra), Germany's 100m hurdles European indoor champion, celebrating the 700th follower on Twitter and formulating the goal of getting 1000 follower (>40% more reach) before she finally travels to London in August for her competition.

So we have a challenge, acquire 250 new follower besides the organic growth by building a buzz and create viral effects. So far the theory - but without budget (come on guys, this is a private activity ;)), we need to create interesting content or generate hyper interest in person (or brand).

Let's see what we have:

• Caro Nytra has already a settled and solid social presence
• Twitter-Account with 760 follower https://twitter.com/CaroNytra
• Facebook-Page with 4197 likes https://www.facebook.com/pages/Carolin-Nytra/
• Facebook-Profile https://www.facebook.com/carolin.nytra
• Website with News & Pictures http://www.carolin-nytra.de/
• Blog at public broadcast station ARD and popular sports program "Sportschau" http://olympia.ard.de/london2012/olympia_blog/nytrabayer/blog901.html
• Additional her boyfriend (or fiancee? - I am not familiar with private things as you can see ;)) Sebastian Bayer is also a german sports man, holding the european record in long jump with 8,71m and also joining the german team in London. His social media channels:
• Twitter with 451 follower https://twitter.com/SebBayer
• Website http://www.sebastian-bayer.net/
• Blogging together with Caro at ARD-Blog http://olympia.ard.de/london2012/olympia_blog/nytrabayer/blog901.html

So what is the competition? 

Pretty tense, because all athletes were pushed by the IOC to abandon their sponsored websites and move to twitter and Facebook to broadcast their experiences. Besides the athletes we have various official feeds by the IOC and national associations + the news sources placing almost every reporter as separate channel.

We need a strategy that needs to be heard within that loud noice of Olympics to attract new followers ...

What options do we have?

1. Product-Approach: pushing valuable assets out there! Caro is attractive and a woman. We could target man with beauty shots.
   Chance? Medium: attractive female have the same advantages and the value is not unique enough (sorry Caro, this is NOT personal!! :-P)
2. Gamification: Catch new followers with prizes, e.g. promise new followers to win something from and regarding Caro if they are the 1000th follower or that all 1000 followers get smth. when it is done before the due date.
   Chance? High: people would multiply the content to reach the goal. Issue: to find the right content or prize.
3. Diversification: let Caro talk and discuss about hot topics that are relevant but not competition related. This could by funny or serious regarding trending topics (e.g. London logo or Doping)
   Chance? Medium: to hit the nerv of the crowd the time frame of 2 weeks might be too small. Interesting topics needs to be identified first - high workload for all parties.
4. Kutcher-Moore-Campaign-Approach: Challenge between Caro & Sebastian. Building two teams that battle against each other. The winner takes it all and needs to pay during (or at the end) of the Olympics.
   Chance? High: even so the story would be of short effect we could reach the 1000-mark easier. Issue: Caro & Sebastian needs to play the story for some days during their warm-up for London.

Ok, guys - which one should we take? Any Suggestion?

Caro - which road do you wanna take? ;)