Mobile Payment for real - pay your fuel with your mobile at #cumberland

The US fuel service provider Cumberland Farms provides their customer and easy and convenient (time saving) way to pay for their fuel:
a) look up the closest station (vis GPS)
b) drive there
c) select the pump in your app
d) see additional offerings/coupons
e) pay with your app, receive the receipt via email
f) see you soon :)

The PayPal-supporting solution does not need new or fancy technology - it simply works as is and is widely available. Smart and best practice of mobile payment - chapeau!

http://www.cumberlandfarms.com/smartpay/