April 24, 2012

M-Commerce: 12 Essential Facts for 2012 via @factbrowser

Actually I should be tired after years of preaching and preaching how important "mobile" will be in the digital value chain of basically everybody ... BUT - for the retail markt it seems to take more to convince and to drill a very thick board before the retail industry finally changes priorities.

As little support factbrowser collected some facts that should be on everybodies wall in retail :)
M-Commerce: 12 Essential Facts for 2012 | Factbrowser – Official Blog:
Some highlights:

  • mCommerce growth is 91% and expected to grow 500% until 2015 (POTENTIAL alarm ;)
  • eCom visitors via tablet shop 20% more then PC visitors (POTENTIAL - ah ja, you know ;))
  • Mobile shoppers are younger and more affluent (straight line for iPhone + iPad purchases ;)
I guess this is already enough to see a change in the value change and adopt business ... isn't it?

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